Primary Wave is one of the largest independent music marketing, talent management and music publishing companies in the United States, founded in 2006.  We create marketing and branding strategies through our six in-house operating divisions:  Music Publishing, Talent Management, Recorded Music, Television/Film Development, Brand Marketing and Digital Marketing to cross promote our artists and brand relationships. Additionally, Primary Wave continues to broaden its reach in talent management by partnering with the best in both the music and entertainment industry to attract, develop and maintain a diverse talent roster. Expanding further into the film and TV realm in 2014, Primary Wave acquired the talent management company Evolution, which has a strong hand in the film/TV industry having produced over 40 films including Can’t Buy Me Love, The Sandlot, John Q and the entire SAW franchise, as well as executive produced the TV series Two And A Half Men and 100 episodes of Anger Management.  Currently, Primary Wave manages artists and talent such as CeeLo Green, Melissa Etheridge, Cypress Hill, Eric Benét, Tank, Natalie Imbruglia, The Go-Go’s, Trevor Jackson, Ginuwine, Goodie Mob, Cris Cab, Big Gipp producer/DJ Audien, plus writers/producers Ryan Hadlock, Jon Levine, Mag and Mitch Allan and the actress Jane Lynch.  Primary Wave markets their unique music repertoire and entertainment talent by using multi-media strategies that are developed and executed by the teamwork of their in-house branding company, Brand Synergy Group; digital marketing company, BrightShop; touring division; publicity and Television & Film production / development team, which all support the management and publishing roster as well as retain third party clients.

In September of 2013, the company strategically and opportunistically sold a large portion of its publishing assets for a significant profit to BMG Rights.  As part of that transaction, the company entered into a relationship that provides a number of competitive assets.  Prior to this transaction, Primary Wave’s repertoire included an interest in the Beatles songs written by John Lennon, the catalogs of Kurt Cobain/Nirvana, Steven Tyler/Aerosmith, Daryl Hall & John Oates, Chicago, Maurice White (Earth, Wind & Fire), Steve Earle, Daniel Johnston, Marvin Hamlisch, The Matrix, Lamont Dozier and Steven Curtis Chapman, as well as developing artists such as Airborne Toxic Event, Albert Hammond Jr., John Forte, The Boxer Rebellion, New Boyz, Taddy Porter, Anberlin and writers such as Gregg Alexander, among others.  The repertoire also included marketing and administration agreements with Jimmy Webb, Graham Parker, Matt Serletic, Evolution Entertainment/Twisted Pictures, Hammer Films, and many others.  The company retained over 5,000 copyrights that it controls including Def Leppard, RoccStar, LP, Mac Davis, Katrina and the Waves, and Tummy Touch among other assets. 


Lawrence Mestel, Founder & CEO

Lawrence Mestel, Founder & CEO of Primary Wave Music, has been working in the music and entertainment industry for over 20 years. In 2006, Mestel took his extensive experience working at multiple record labels and founded Primary Wave Music, one of the largest independent music publishing, marketing and talent management companies in the United States. Primary Wave has controlled over 10,000 songs from the catalogs of legendary artists such as Kurt Cobain, Steven Tyler, John Lennon, Def Leppard, Hall and Oates, Chicago, Maurice White, Steve Earle, Graham Parker, Holy Knight, Steven Curtis Chapman, Lamont Dozier, Blue October, The Airborne Toxic Event, Anberlin, Shwayze, New Boyz, Taddy Porter and many others. Originally founded on music publishing, Mestel has strategically and successfully built the company into a full service music and entertainment powerhouse offering in-house branding, digital marketing, publicity, TV & Film development and a talent management company and manages artists including CeeLo Green Cypress Hill, Melissa Etheridge, Eric Benet, Tank, Ginuwine, Trevor Jackson, and more.

Recently, Larry Mestel landed on Billboard Magazine’s 2012 “Urban Power List”, being recognized for his leadership in the music industry and has also been featured in top press outlets such as New York Times, The Hollywood Reporter, Fast Company, New York Post, Forbes, Billboard Magazine, and HITS Magazine.

Prior to founding Primary Wave Music, Larry Mestel was Chief Operating Officer and General Manager of Virgin Records, where he was responsible for all marketing, sales and business-related aspects of the company. During his tenure, he worked with iconic artists including The Rolling Stones, Janet Jackson, Jermaine Dupri and Lenny Kravitz. From 2000 - 2004, Mestel was Executive Vice President and General Manager at Arista Records, managing sales, international and strategic marketing, A&R and marketing administration, finance and business affairs. While at Arista, he developed artists such as Avril Lavigne, Outkast, Usher, Pink, Carlos Santana, Dido among many others. Mestel also held the position of Chief Operating Officer for Island Entertainment Group, which included Island Records, Island Music Publishing and Island Pictures.

Justin Shukat, President Primary Wave Music Publishing

Justin Shukat is a founding partner and President at Primary Wave Music Publishing. He is responsible for new writer signings, content acquisitions and works closely with the current writer roster to facilitate recordings within the industry.  Additionally he oversees all areas of Primary Wave's synch exploitation and is General Manager of the Primary Wave stable of companies, working with all our partner companies to insure that all our businesses are focussed and delivering. His music career began at The Montreux Jazz Festival and was followed by various positions at Walter Yetnikoff's Velvel Records. Justin then moved on to senior marketing positions at both Arista and Epic Records.  Justin recently landed on Billboard Magazine's "40 under 40" list.

Adam Lowenberg, CMO & G.M. Primary Wave Talent Management

Adam brings 17 years of music industry experience to Primary Wave. He is responsible for all marketing related activities within the organization. Most recently, Mr. Lowenberg was Sr. VP of Marketing for Island Def Jam. He also served as Sr. VP of Marketing at Virgin Records and VP of Marketing at Arista Records. Adam's career has been punctuated by the multi-platinum success of such global superstars as Avril Lavigne, Dido, Sarah McLachlan, Pink, Rihanna and Bon Jovi.

Ramon Villa, Partner and CFO

Ramon Villa wears many hats in managing the financial and operational functions for Primary Wave. His 20 years of experience within entertainment, including the first half of his career working closely with Island records founder, Chris Blackwell, has immersed him across many platforms including records, publishing, video, film, distribution, talent management, branding and marketing. He has been involved since the early days of Primary Wave building the publishing catalog and the various marketing and management arms surrounding it. As CFO and “chief aesthetic officer” he sees that the numbers and the vibe all stay in check....

Thomas Callaway PKA CeeLo Green, Chief Creative Officer

As an entertainer and businessman with many layers, CeeLo Green cannot be summed up in just one title. He is a five-time Grammy Award Winning singer-songwriter-producer, television personality, actor, entrepreneur, pop culture & fashion icon, and professional lady killer.

In addition to his success as a recording artist, CeeLo Green has completed three seasons as a coach on NBC’s hit show The Voice alongside Christina Aguilera, Adam Levine and Blake Shelton. He has also made guest-appearances on NBC’s popular show Parenthood (2011), FOX’s American Dad (2011), Nickelodeon’s How To Rock (2012) and also hosted his own talk show “CeeLo Green Talking to Strangers” on FUSE TV. On top of his television work, CeeLo Green is also transitioning his career into acting and has made an impact on the film industry starring in Sparkle (August 2012), which was Whitney Houston’s last film. Additionally, He is the voice of “Murray the Mummy” in the Sony animated film Hotel Transylvania (September 2012) along with Adam Sandler, Selena Gomez, Andy Samberg. CeeLo will also star in the John Carney film Can a Song Save Your Life? along with Keira Knightley, Mark Ruffalo and Catherine Keener, which is slated for a 2013 release. With a strong passion and natural talent for acting, CeeLo has big plans to further his career as an actor and film/TV producer and as a result has developed his own production company Emerald Productions in partnership with Primary Wave Music.

CeeLo truly approaches the industry as a businessman. Besides being appointed Chief Creative Officer of Primary Wave Music, he is also co-owner of a premium Sake brand TY KU and the face of ad campaigns such as 7UP and Las Vegas Tourism.



Marty Silverstone, Sr. V.P. of Creative / Head of Sync

Marty heads the licensing team at Primary Wave, overseeing synchronization for the company’s published songwriters and its artist management clients, as well as focusing on the identification and development of new talent. Along with team members based in both Los Angeles and New York, he has driven sync activity in all media with major placements in film, TV and advertising campaigns for artists such as Hall & Oates, Kurt Cobain, Steven Tyler, Def Leppard and Chicago. Before joining Primary Wave, Marty was the head of licensing and creative affairs at independent publisher North Star Media. Marty began his music career in Canada at the Queen’s University Department of Psychology, conducting research on the psychology of popular music. He has been an instructor at his alma mater, Berklee College of Music, teaching “Current Issues in the Music Industry” and regularly speaks at music industry panels and events.

Anne Watkins, Director of Publicity

Anne Watkins has worked in the public relations entertainment industry for the last six years as a leading Account Executive at Lizzie Grubman Public Relations. She spearheaded PR campaigns for celebrity & music talent including Billy Baldwin, Plies, Victoria’s Secret model Kylie Bisutti, Chynna Phillips, Simon Rex, etc. as well as fashion and lifestyle brands such as Custo Barcelona, Beezag, SuperTrash and more. Anne graduated from New York University’s Steinhardt School of Culture, Education & Human Development with a degree in Communication Studies. She spent her first two years in college at George Washington University, where she also played on the Women’s Tennis team (division 1). On a personal note, Anne grew up in Naples, Florida, but considers herself a New Yorker. She has a passion for creative writing and you’ll either find her at the dog park with her pup Charlie, running the Central Park loop or out at an industry event.

Ali Bianchi, Publicist


Seth Faber, Partner & Vice President of Artist Development

As VP of Artist Development, Seth works across multiple sectors within Primary Wave. Seth is the co-founder of Primary Wave’s Electronic Dance Music Division; in this capacity he co-manages a roster of artists, DJs, and producers include Audien, Deborah Cox, Baggi Begovic, & Jenaux. For Primary Wave Music Publishing, Seth is responsible for creating unique regenerative marketing opportunities for several of Primary Wave's iconic & developing catalogues. Seth is also tasked with growing Primary Wave Music Publishing’s roster. Among Seth’s recent writer signings are Foy Vance & Will Anderson. Prior to joining Primary Wave, Seth was Manager of Artist Development at the Island Def Jam Music Group, where he oversaw the promotional and commercial touring activity for a roster of platinum and developing acts including Bon Jovi, Sum 41, The Rocket Summer, and Jon McLaughlin. Previously, Seth worked at the RCA Music Group, where he coordinated both A&R and Marketing initiatives for a number of successful artists including Maroon 5, Flyleaf, and Gavin DeGraw. In 2009, Seth was named to Billboard Magazine's "30 Under 30" list of industry power players. He is currently an Adjunct Professor of Music Marketing at NYU’s Clive Davis Institute of Recorded Music.


Jake Livingston, Sr. Director, Creative

Livingston started his career as an artist manager. His first corporate job was making Active Rock records at Epic Records. As the rock market began to crash he segued into pop and rock producer management. In 2013 he joined Primary Wave Talent Management as a producer manager; finding initial success with his client Mitch Allan writing and producing Demi Lovato's double platinum hit "Heart Attack" and Ryan Hadlock producing five times platinum hit "Ho Hey" by The Lumineers. Shortly thereafter he joined Primary Wave Music Publishing as Senior Director, Creative working with songwriters LP (cowriter of Rihanna's "Cheers (I'll Drink To That)"), Jon RedWine (producer of Tinashe's "2 On"), and Jerrod Bettis (cowriter of Serena Ryder's "Stompa"). More recently, he has taken on the role of A&R for legendary artist Melissa Etheridge. Livingston's clients have collectively written and produced singles Demi Lovato “Heart Attack”, Jason DeRulo “Want To Want Me”, Kelly Clarkson “Heartbeat Song”, Rachel Platten “Fight Song”, Fifth Harmony “Miss Movin’ On” One Direction “Steal My Girl” as well as album cuts for an electric group of artists including Kylie Minogue, Leona Lewis, Zendaya, Little Mix, Snoop, Birdy, Gavin DeGraw, Sky Ferreira, Andy Grammer, Colbie Caillat, G.R.L., Selena Gomez, Vance Joy, Bebe Rexha, Kat Dahlia, Jessie J, Hilary Duff, Krewella, Brooke Candy, Skylar Grey, Kwabs, Jamie N Commons, Flo Rida, Meghan Trainor, Ella Henderson, Rita Ora, Sabrina Carpenter, R5, and Mat Kearney.



Joanna Batemits, Manager, Creative

Joanna received her bachelors degree in Business Administration and Management from Montclair State University and worked as a buyer for 3 years after college. She integrated her love for music in her first job at a marketing/fulfillment firm where she got involved with purchasing home audio electronics and worked with companies such as: JBL/Harman Kardon, Denon, Roland, Boston Acoustics, Monster, Apple, Skullcandy, etc. She decided to continue her education at BerkleeMusic, where she acquired a Masters Certificate in Music Business and went on to do a few internships that included a recording studio, indie label, and most recently Primary Wave. Since joining Primary Wave Joanna now assists with music clearances and creative searches, as well as other publishing projects. On her personal time, Joanna serves on the Junior Board for non-profit organization, RCSN (Resources for Children with Special Needs) to help raise money and awareness for the cause throughout New York.

Zev Perilman, Director, Creative

Zev Perilman is the founder of Untapped Management Inc, a talent management, music production and entertainment consultant company based in New York, NY. After obtaining his bachelors degree in International Business in Brussels, Belgium, Zev started his company; representing songwriters, record producers, recording artists and authors. Untapped Management has recently signed a management JV with Primary Wave Music. Through this joint venture, Untapped Management, Inc and Primary Wave Music will together aim to seek out and sign the hottest up and coming writers/producers and artist/bands working closely with these new signings to strategically develop their careers.

Since its official launch in 2011, Untapped Management has licensed records for major & indie label recording artists and TV projects worldwide including "Heart Attack" on K Pop sensation EXO's debut album "XOXO" which went diamond in Korea selling 1.1 million copies. Most recently in 2013, Untapped Management clients have had several songs & albums reach the top 10 on the Billboard & iTunes Single/Album Charts including Maude's "Love is What You Make of It" which reached #1 on the iTunes Top 10 in France and #2 on the Top 100 Billboard France. Maude's debut album produced by Untapped's producer clients titled "Hold Up" hit #3 on the iTunes/Billboard chart in Sept 2014 and singles "Love Not Money" and "Cool" which all placed in the top 10 on i tunes and Billboard France.

Calvin Rosekrans, Director, Creative

Calvin is director of creative on the publishing team at Primary Wave, charged with finding and developing new talent. Calvin also works closely with many of Primary Wave’s songwriters, including Aalias (co-producer of Eminem’s “The Monster”), Bobby Brackins (co-writer of Chris Brown’s “Loyal”) Jon Redwine (co-producer of Tinashe’s “2 On”) xSDTRK (co-writer of Jessie J’s “Sweet Talker”), and others. Previous to joining Primary Wave, Calvin served as associate director, writer/publisher relations at BMI in New York. He got his start in the music industry working for Kara DioGuardi and Stephen Finfer at Arthouse Entertainment.

Maytav Koter, Marketing & Management Coordinator

Maytav is originally from Israel and received her bachelors degree in Marketing and Arts & Entertainment Management from Pace University in NYC. In between classes and a part time job, Maytav had six internships including Atlantic Records - where she worked for COO Julie Greenwald and digital label The Shop - Sony Music/RCA Records in Digital Marketing, MTV Networks, WEA Corp/WMG, and lifestyle/entertainment PR firm Sarah Hall Productions. Maytav is actively involved in the music scene in New York, both on the creative and business side with a vast interest in industry trends and a passion for emerging talent. Working hand-in-hand with CMO Adam Lowenberg at Primary Wave, Maytav coordinates all marketing initiatives, assists managers' day to day, and plugs into the publishing world in regards to upcoming talent.



Robert Dippold, President, Digital Marketing & Strategy

Rob began his career in marketing and rose to General Manager at Ruffhouse Records, a pioneering record label with Sony Music which has sold over 100 million albums worldwide with artists Lauryn Hill, The Fugees, Cypress Hill, Wyclef Jean, Kris Kross and others. In 2003, Rob served at Warner Music Groups distribution arm, W.E.A. Corp. developing retail and account based marketing initiatives for WMG artists including T.I., Linkin Park, Metallica, Missy Elliot, Sean Paul and others. In 2005 Rob became Head of Marketing & General Manager of Trustkill Records, an independent industry-leading entertainment and lifestyle company partnered with Sony and Universal Publishing. Trustkill established many key bands in the metal and hardcore rock scene including Bullet For My Valentine, Eighteen Visions, Poison The Well amongst others.  Under the Trustkill brand, Rob was actively involved in digital marketing services, developing website properties, merchandising, music publishing, recorded music, artist management, mobile technology, as well as overseeing all company marketing initiatives. In 2005, Dippold developed and co-launched "MobileThreat" the first ever mobile content destination platform dedicated to the metal & punk music genres as well as other lifestyle branded websites.  Rob has also managed acts including the pioneering alternative rock act Mushroomhead, Nothing, Dice Raw (The Roots), The Drama Club and many others.

Melissa Berlin, Director, Digital Marketing

Melissa started her career in music with the CMJ Music Marathon & Film Festival as the Manager of Panel Programming. For three years with the CMJ Music Marathon, Melissa crafted panel discussions on music industry business and trends in addition to booking key speakers and moderators for the festival including top industry executives, artists and musicians. Melissa most recently comes from Independent Record Label, Management and Marketing company, Rock Ridge Music. In her role as Product Manager, Melissa specialized in digital marketing, digital publicity and new media for all Rock Ridge Music and Rock Ridge Marketing clients including Sister Hazel, Reel Big Fish, Ike Reilly, Tony Lucca and Joe Firstman.

Mara Yamnicky, Digital Marketing Manager

Mara graduated from Quinnipiac University in '12, where she studied Public Relations, Marketing and Music. During college, she managed teaching guitar classes in-between interning at GigMasters, Epic Records, and LiveNation. On her time off, she enjoyed serving as the volunteer coordinator for music festivals such as Gathering of the Vibes and the B.O.M.B. 'Bring Our Music Back' Festival. Now working under BrightShop, Primary Wave's Digital Marketing Division, Mara helps artists and brands to maximize their exposure through managing and implementing targeted social campaigns and strategies. She also works as a freelance graphic designer and music blogger.

Joe Ades, Digital Marketing Specialist

Joe graduated from UNC Chapel Hill in 2012, where he majored in Communications Studies and minored in Entrepreneurship. While in school, Joe started his own Hip Hop blog from which he ran social media promo contests and sponsored his own concerts, including one with Asher Roth. Since graduating, Joe has worked for music companies including William Morris Endeavor, Central Entertainment Group and the premier urban site HipHop-N-More.com. In his free time, Joe enjoys going to concerts, watching movies, and rooting extremely hard for his North Carolina Tar Heels.

Michael Adams, Digital Marketing Specialist

Michael began his music industry career in 2008 working for a boutique digital marketing agency in New York. He served as Project Manager for multiple major label clients including Alicia Keys, Erykah Badu, Black Eyed Peas, D’Angelo and more. He handled day-to-day digital operations for talent and collaborated with high level management to develop engaging social media campaigns. His expertise also extends to film where he worked closely with Lionsgate/Codeblack Films as digital lead on their theatrical and home entertainment releases. As a New Jersey native Michael cites hometown heroes Whitney Houston and Jon Bon Jovi as major influences and prime examples of his eclectic musical palette.

Kate Fogler, Digital Marketing Specialist

Kate graduated from Berklee College of Music in 2014 with a degree in Music Business/Management and jazz trombone. While at Berklee, Kate completed multiple internships in booking, marketing internship, artist hospitality, stage management, and business development in the greater Boston area and Berlin, Germany.

Carl Timpone, Design & Development

Mark Standish, Design & Development


Jeff Straughn, CEO & Founder

Chief Executive Officer and Founder of Brand Synergy Group. Jeff Straughn has over twenty years of core marketing experience that includes working for global advertising firms, such as Saatchi & Saatchi and Interpublic Group’s Bozell, and ten years within sports marketing at global powerhouse Octagon. Jeff worked for Jay-Z and Mr. Antonio “LA” Reid while building a new strategic marketing department for Universal Music Group at Island Def Jam Recordings, and he has become a leader and trendsetter in how brands and artists work together. Now at Brand Synergy Group, with relationships that are direct and limitless, Jeff’s experience in brand development for Rihanna, Justin Bieber, Fall Out Boy and many others is now used to help corporate America leverage key assets to market their own brands.

Matt Gavin, Partner & President

Matthew is a corporate branding and creative marketing specialist with a focused expertise on large scale special events and experiential marketing campaigns. Gavin has conceived and managed a myriad of experiential initiatives for a variety of clients that have included, but are not limited to AT&T, BlackBerry, T-Mobile, The Queen Mary, Paramount Pictures Studio Group, Dolce Gabanna, TNT Network, Coca Cola, 42 Below Vodka, W Hotel Hollywood, Interscope Records, and Moet-Hennessey USA. With over 20 years experience in the Industry , Gavin has keen understanding and knowledge on how to showcase the consumer benefits of a brand's product and/or services. M.G. has perfected a clear and creative approach that balances proven, traditional methods of events and media outreach with outside-the-box thinking to maximize visibility and optimize consumer knowledge of a brand. Gavin keeps his finger on the pulse with a clear understanding of current market trends, putting his clients in front of relevant media and brand building opportunities that cater to the end user. Gavin's unique approach has consistently driven success for his clients building consumer loyalty and a robust return on investment (ROI). MGE's current client list includes Monster Energy Drink, Technicolor, and Westfield North America just to name a few.

Laura Striese, Partner & Vice President of BSG

As Partner and Vice President of BSG, Laura Striese has been an integral part of the formation of the company and is responsible for all aspects of account management. Having worked alongside Jeff Straughn from the inception of the Strategic Marketing Department at Island Def Jam Recordings of Universal Music, Laura understands the importance of maintaining the integrity of both artists and brands in the creation of marketing relationships designed to bring optimum satisfaction to all involved. Her creative instincts have effectively contributed to a variety of successful marketing campaigns, running the gamut from artist record releases and promotions, major music industry events to the development of Nivea’s advertising campaign with Natasha Bedingfield and their most recent global campaign.

Brian Lancey, Partner, V.P. of Marketing

As Partner and Vice President of Marketing, Brian brings 10 years of consumer goods marketing experience to Brand Synergy Group from both the brand and agency sides of the business. Most recently Brian lead marketing efforts from multi-national corporations such as Mars Chocolate, Dr Pepper Snapple and Cadbury Schweppes.

Kayla Wininger, Account Executive

Account Executive for Brand Synergy Group, Kayla is a recent graduate of Butler University in Indianapolis, graduating with a degree in public relations and advertising. Prior to joining Brand Synergy Group, Kayla worked on a variety of marketing event production projects with multiple sports entities including the Indianapolis Motor Speedway, Indianapolis Colts and Indianapolis Super Bowl Host Committee.

Donna Grecco, Partner, Executive V.P.

Executive Vice-President and Partner of Brand Synergy Group Events, the event design and production company of Brand Synergy Group. Donna brings over 20 years event design and production experience to the BSG team which is complimented by her extensive marketing experience. Designing events and brand activations for clients such as Michael Aram, Joseph Abboud, Fila, Baby Phat, Pastry and Esprit Footwear, connecting with consumers both domestic and international. Prior to joining BSG, Donna led the marketing and branding team for Vida Brands were she designed all brand strategies which included creating a celebrity brand ambassador program, producing all photo and video shoots and as well as producing all trade shows and retail marketing strategies. Donna’s creativity and extensive production experience, coupled with her expertise in retail branding is a natural compliment to the strengths of the BSG team.


Andrew Jameson, President, P.W. Television

Andrew Jameson has produced a diverse range of projects from the worlds of scripted television, features, and unscripted television. Andrew recently served as President of the Maloof Entertainment Group, where he ran the day-today operations while creating strategic alliances for the company. In his tenure at Maloof, he developed and produced forty episodes of primetime television and a feature. Previously, he served as Senior Vice President at Steve Stabler’s Commotion Pictures, and held Business Affairs positions at Screen Actors Guild, Paramount Pictures and Twentieth Century Fox. He has lectured at Columbia University’s School of the Arts, and is a member of the Producers Guild of America as well as the Academy of Television Arts and Sciences.

Michelle Santosuosso

“Michelle S.” is a 20+ year radio & records industry veteran, best known as Program Director for several major market stations that were groundbreaking urban music formats  (KMEL-San Francisco, KKBT/92.3 The Beat-Los Angeles, KKLQ-San Diego) that influenced a generation of hip hop and R&B music, as well as a successful record company executive (RCA Records, J Records). She’s worked extensively in the digital realm at MTV Digital as music director/online plus the now-infamous Napster as VP of Music Programming. Also a writer, Michelle spent three years at Hits Magazine as Crossover Music Editor, is a contributing music editor for xomba.com and runs her own music blog, “The Smash”.  Fun Fact: she knows every word to the Eddie Murphy movie “Coming To America”.


Hosh Gureli, Head of Electronic Dance Music Division

Through a joint venture with his production company HOSHG, Hosh Gureli oversees Primary Wave’s EDM division.  Gureli, a widely recognized dance music pioneer, brings over 25 years of industry experience to Primary Wave.  Gureli began paying his dues in high school as a record store clerk, and his passion for music soon led him to a career as a club DJ.  Soon, he became the hottest commodity in Boston, DJ-ing at the city’s best clubs, including a residency at the famed Metro.  Gureli’s DJ profile led him to San Francisco, where was hired as the Music Director for KMEL.  Together with Keith Naftaly, Hosh created a new format, turning KMEL into the country’s first Rhythm and Crossover station.  Additionally, Hosh created & hosted KMEL Underground, a mixshow featuring a myriad of EDM trailblazers.  Later, Hosh took on underground mix show duties at New York’s Hot 97.  In 1993, Hosh was hired by Clive Davis as a senior A&R at Arista, and later J Records / RCA Music Group, where he served as Vice President.  Hosh has had a hand in some of the greatest dance hits of all-time, from Swedish House Mafia’s “Leave the World Behind” featuring Deborah Cox to Whitney Houston’s hit dance mix of “It’s Not Right … But It’s Ok,” and hundreds in between.

Tom Maffei, President, Talent Management West Coast

Tom Maffei started his career as a club promoter, while working in the mailroom at Sony Music. That led to a job with Diane Warren¹s RealSongs publishing company and several successful record promotion positions at labels Elektra, Geffen, and Arista Records. Rising to the executive rank of SVP at Priority/Capitol Records, during his long career Tom has worked closely with several superstar artists including Busta Rhymes, Miss Elliott, Outkast, P. Diddy, Usher, Pink, Santana and Snoop Dogg. In 2005 he created his own venture to manage songwriters and producers, a roster led by Brian Kennedy, who has produced hits for Rihanna, Jennifer Hudson, Chris Brown, Rascal Flatts, Justin Beiber, Jennifer Lopez and more.

Deborah Klein (Hands On Management)

Deborah brings over 25 years of experience in the music business to Primary Wave. With a legal degree and a background in radio and retail she brings a diversity of experience that has jumpstarted the careers of many musical acts. Prior to joining Primary Wave, Deborah was the General Manager for Prospect Park Label and was responsible for breaking Five Finger Death Punch with 3 Gold Albums and multiple top ten singles. Over the span of her career she has found and developed such acts as Morphine, Folk Implosion, Yellowcard and Flyleaf. Most recently she managed Smashing Pumpkins and created a worldwide marketing campaign for their recent album and tour. Her current roster includes Flyleaf, The Record Company and DWNTWN.

Steve Greener

Steven began his career overseeing Medina/Pollack Entertainment in its beginning years, where he worked alongside Benny Medina managing Will Smith and the production of The Fresh Prince of Bel-Air while at Medina/Pollack Steven segued into production, where he produced the feature film Above the Rim for New Line Cinema.

In 1993 Steven was recruited to Elephant Walk Entertainment to collaborate with George Jackson and Doug McHenry.  Elephant Walk Entertainment produced films such as New Jack City, House Party I and II, A Thin Line Between Love And Hate, and Jason’s Lyric, among others. 1997 saw Steven create Union Entertainment, whose first major success was the development and production of The Bernie Mac Show. The critically acclaimed show produced over 100 episodes and ran for six years on the FOX Network. The Bernie Mac Show was eventually sold in syndication for $2.5 million per episode.

In 2002 Union Entertainment was sold to 3 Arts Entertainment. Steven, along with 3 Arts Entertainment, managed talent such as Keanu Reeves, Bernie Mac, Ethan Hawke, D.L. Hughley, Monica, Debra Messing, Rebecca Romijn and Chris Rock. Steven continued his work as a producer, producing the feature film MR. 3000 with Spyglass Entertainment for Disney and Guess Who starring Bernie Mac and Ashton Kutcher for Sony.

In 2006 Steven rejoined Benny Medina and Jeff Pollack at Handprint Entertainment, where they managed clients such as Bernie Mac, Mariah Carey, Usher, Chris Rock, Jennifer Lopez, and Mekhi Phifer.

In 2008 Steven formed the production company 5 Boroughs Entertainment with a specific focus to produce films for the urban marketplace. This resulted in a collaboration with the Weinstein Company, where they co-produced the feature film Soul Men starring Samuel L. Jackson and Bernie Mac. In 2011 5 Boroughs Entertainment and 3 Ball Productions collaborated on producing Roseanne’s Nuts starring Roseanne Barr airing 16 episodes on Lifetime Television Network.

In 2012 Steven produced the pilot DOWNWARDLY MOBILE for Roseanne Barr for Bob Greenblatt at NBC. That same year Steven produced the T.D Jakes film Women Thou Art Loosed: On The Seventh Day starring Blair Underwood, which was sold to BET Network Television. Steven also joined forces with Bunim/Murray Productions, producing The Ruckers, selling 6 episodes to WE Network set to air in fall 2013. Steven also served as a consultant of Codeblack Films, a Lionsgate Company, where he oversaw acquisitions of urban film, television, and web content including Kevin Hart’s Let Me Explain and Why We Laugh 2 with Joan Rivers..  

Steven’s client roster includes Roseanne Barr, Melissa Etheridge, Erykah Badu, The Jacksons, New Edition and Natalie Imbruglia.


Chris Maltese (Maltese Management)

After graduating from Monmouth University in 2000, Chris began an 8 year career at MTV in the heart of Times Square.  He quickly worked his way up to the role of Senior Producer / Writer in the company's Radio department before departing in 2008 to follow his passion of artist management.  It was this year which saw his client Secondhand Serenade (Glassnote's first signed artist) hit the top of the charts with the single "Fall For You", which would later go on to sell over 2 million units.  Since that time, Chris has worked with artists on major labels, indie labels and independents while also developing a passion for licensing.  His clients have performed or been heard on such programs as Late Night with Conan O'Brien, Jimmy Kimmel Live, MTV's TRL, American Idol, Ugly Betty, Dancing With The Stars, and in worldwide or national ad campaigns for the likes of Nissan, Home Depot, The PGA, Behr Paint and more.

David Simone (D.S.W.)

David Simone has been President of Arista, Mercury and MCA Records in the UK before moving to the U.S. He was the President of UNI Records, President of Polygram Music Publishing and EVP of Geffen Records. Mr. Simone then joined his current partner Winston Simone and formed Deston Songs, which became a very successful independent publishing company. Mr. Simone has worked with the world's greatest artists and songwriters from Elton John to Jon Bon Jovi to Desmond Child to Bono.

Winston Simone (D.S.W.)

Winston Simone has been in the music industry for over 30 years. As a manager, his clients have included Jan & Dean, Carly Simon, Joe Jackson, Curtis Stigers, Desmond Child, Michael Beinhorn, Michael Feinstein and Ricky Jay. Mr. Simone has put on shows with his clients at venues ranging from Broadway to the West End, from the Bottom Line to Wembley Stadium and from Brisbane to Paris. He has also produced television specials for his clients on the BBC, HBO, PBS and Cinemax. With his partner, David Simone, Winston founded Deston Songs which became a highly successful music publishing company.

Laurel Stearns (Dilettante)

Before venturing off on her own Laurel Stearns for a year and a half, built a small roster at Prospect Park(The Firm) with Red Fang , Father John Misty and Jenny O. Laurel spent 8 years at Capitol Records, 3 years at Red Light Management and 6 years as an independent manager. During her tenure at Capitol Records, Laurel ushered in bands such as: Interpol,The Decemberists, Shout Out Louds, Fischerspooner, Sparklehorse and LCD Soundsystem.  During her tenure at Capitol Laurel realized there were many bands that she was passionate about that belonged no where near a major label. With two partners, launched Cold Sweat Records/Caroline. From that label ,No Age(WIVES), Battles, Health,  Devendra Banhart , Yahowa 13 and many others were discovered and released. Laurel along with 3 others , opened the LA office of Redlight Mgmt , brought The Decemberists and Alberta Cross.  She conceived of the idea to arrange a tour for The Decemberists with the philharmonics/orchestras in major markets across the US – and it was the band’s largest grossing tour to date. As an independent manager, Laurel managed: The Dirty Dozen Brass Band (Mammoth), The Descendents, ALL(Epitaph), GWAR(Metal Blade), The Paladins (4AD) Plastilina Mosh (Capitol). Laurel helped develop fan bases for these bands with branded tours & creative marketing ideas (ie: comic book  instores for GWAR, shows on cruise ships for Dirty Dozen Brass Band, The Descendent’s “Caffeine Nation Tour” - which did not allow any beer sponsors or corporate posters in the venue, etc.).  Earlier in her career, Laurel also scouted for The Sony WORK group, where she was involved in the album set up for artists such as Fiona Apple, Jennifer Lopez, Jamaroquai & Eagle Eye Cherry. 

George Augusto (Dilettante)

Benjamin Peterson

Benjamin Peterson studied economics at New York University. He brings 10+ years experience to the management team at Primary Wave Music. Benjamin is a native Midwesterner who started his career in the music industry as a professional musician. For half a decade Benjamin toured North America and Europe, playing on average 200+ shows per year. In 2012 his hard work and knowledge of the business lead him to be appointed to CeeLo Green’s management team where he oversees all logistics and procedure within the CeeLo Green camp.


Aimee Berger

Aimee Berger, the founder of CAMPLIFIED, is a veteran music industry executive whose entrepreneurial passions run as deep as her pedigreed lineage. She’s a third generation music industry professional, who found her true calling when she successfully merged her two greatest passions – the music business and summer camp – a decade ago to create the pop culture phenomenon called CAMPLIFIED. Camplified is a marketing vehicle for artists on the rise, brands looking to reach the teen/tween demographic in the summer and continue communications with teens and their parents through a digital platform created specifically for the camp community at large with membership for campers, their families, alumnus and camp directors exclusively. Berger is a Penn State University graduate who earned her law degree from St. Thomas University School of Law, and specialized in entertainment law during her last year of law school at Southwestern University in Los Angeles. Berger’s current management roster includes Nicole Ryan, part of the “Morning Mashup” crew on Sirius XM’s top-rated Hits One morning show.

Lakeisha Orange

A seasoned multi-faceted music entertainment professional, LaKeisha Orange is the epitome of hard work, persistence and dedication. A native of Los Angeles, CA; LaKeisha began her decade long career as an intern at Flavor Unit West Coast Management. This amazing opportunity allowed LaKeisha to gain a tremendous amount of knowledge and exposure of the entertainment industry during the genesis stage of her career.  LaKeisha took everything she learned at Flavor Unit and went on to become an asset at No Limit Records.  While working at Island/Def Jam Records she was quickly promoted to Manager of Artist Development and worked closely with an impressive roster of artists. An opportunity to further enhance her repertoire and personal brand lead LaKeisha to J Records where she worked in the Urban Marketing department.  

Zev Perilman (Untapped Management)

Untapped Management, Inc. is a talent management, music production and entertainment consultant company based in New York, NY. Clients include songwriters, record producers, recording artists and authors. Since the official launch in 2004, Untapped Management has licensed records for major & indie label recording artists and tv projects worldwide.

Most recently, Untapped Management clients produced and wrote Maude's (Les Anges Saison 5) debut single "Love is what you make of it" (which went to #1 on the i tune's top 10 in France and # 2 on the top 100 Billboard France) and produced and co-wrote 'Heart Attack' on K Pop sensation EXO's debut album XOXO which has SOLD 910,000 COPIES -- the largest selling K-Pop album since 2001 and went to #1 on the BillBoard World Music Chart.


Michael Dean, Partner

Larry Fox, Partner

Howie Lindenbaum, Partner


Ira Sallen, Chief Operating Officer, BMG / Primary Wave Label Services

Prior to joining BMG / Primary Wave Label Services, Sallen had worked with BMG for more than 20 years, beginning his tenure in 1989 as the Vice President of Human Resources for BMG International. In this role, Sallen helped to establish BMG offices in over 50 different countries by recruiting teams of top executives in each region to create the numerous labels and local operations worldwide for the BMG brand. In 1999, Sallen was appointed Executive Vice President of Human Resources for BMG and following the joint venture between Sony Corporation and Bertelsmann in 2004, he continued this executive role at Sony BMG Music Entertainment until 2009. During his tenure, Sallen became and remained an integral part of the overall BMG infrastructure and is credited with connecting BMG with some of the biggest music executives in the industry. In 1991, he assisted in the recruitment of Simon Cowell to BMG UK and continued to work closely with him throughout his time with the company, later assisting him in the formation of SYCO, as well as other business ventures including Cowell’s relationship with the American Idol franchise. Sallen also worked closely with LA Reid during his time with the BMG family through his journey from LaFace Records to CEO of Arista Records. It was during this time that Sallen helped to bring his current, new partner Larry Mestel to Arista in 2000 as Executive VP / GM. During his career, Sallen worked very closely with Clive Davis and Charles Goldstuck and was involved in helping to merge J Records with RCA and later assisted Davis and Goldstuck in the formation of BMG North America. Leaving Sony BMG in 2009, Sallen joined WTW Associates, an executive search and consulting firm specializing in media and entertainment; plus, continued his work with BMG as a consultant, where he provided various operational and administrative services.

Eric Benet, Head of Urban AC Division

Ken Wilson, Head of Urban Music Promotions


Matt Jones, Partner and Director of Copyrights and Royalties

Matt Jones is responsible for all copyright and royalty functions for Primary Wave. Most recently he worked at Palm Entertainment Properties as Royalties Manager, where he oversaw the implementation of rights management and royalty systems for both its music and film divisions. He has extensive knowledge in copyright matters and in mechanical and compilation licensing. Mr. Jones previously worked as Finance Director of Ultra Records, the country's leading independent electronic music label.

Erica Emerson, Controller


Soál Sotivongsa, Financial Analyst

Soál Sotivongsa holds a Bachelor of Science in Financial Economics and Entrepreneurship from Binghamton University (Go Bearcats!). Soál brings a variety of skillsets that he has developed over the course of his career to Primary Wave Music. Prior to joining the Primary Wave family, Soál has held key positions with prestigious organizations such as Investment Bank, Jefferies LLC and Northwestern Mutual, Fortune 500 financial services company. Seeking an opportunity to escape the assiduous world of portfolio management and EBITDA calculations, Soàl decided to take a leap of faith into a new industry: Music. Armed with advice from investment banking elders, who reflected on their wasted youth calculating leverages in their cubicles, Soàl decided that the biggest leverage he had was choice. From his new found freedom, Soál helped found six companies over the last 4 years across various industries, from Fashion, Cosmetics, Non-Profit to Mobile and Web Applications. Soál credits music as his soundtrack for inspiration and motivation for positivity and creativity in his life. Soál believes that music will play a huge role in his future success as it has influenced so much of his past.

John Luneau, General Counsel

John brings to Primary Wave over 20 years of significant, diverse experience in entertainment and copyright law. Before joining Primary Wave, he was Vice President, Business & Legal Affairs at Razor & Tie; Head of Business Affairs/Music at Chris Blackwell’s Palm Entertainment; Director of Business Affairs at Rykodisc; General Counsel of the Pennsylvania Ballet; proprietor of his own entertainment law firm; and intellectual property and litigation associate at a major Philadelphia law firm. In all of his prior in-house positions, John handled legal matters for all his employers’ various divisions, including their respective record label, music publishing, distribution, kids branding, and artist management divisions. John is a former officer, Executive Committee member and Trustee of the Copyright Society of the U.S.A., and was Chairman of its New York and Philadelphia Chapters for a combined total of 6 years. He is also a former Vice President/Special Events at Philadelphia Volunteer Lawyers for the Arts.


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